So I made it through my first Black Friday/ Small Business Saturday/Cyber Monday Blitz. At the time of this Blog post, I am STILL up to my eyebrows in orders. With that in mind, I wanted to carve out a space to reflect on a few things that I've learned during this this time. Specifically, what went well and what I want to improve on next time around! Basically a mini Playbook for KLigg Co's 2021 Black Friday or for any other Small Business owner out there prepping for your next big sale.
This was my first time doing a discount to this scale. My first tip is definitely, decide on the promo sale (WAY) ahead of time. Look at the numbers and find out what works for your business and STICK TO IT. Don’t get stuck comparing your Black Friday sale to Betty down the street. Biggest Tip? As with everything in business, do you boo.
Email DAT THANG.
Next up, promote the hell outta that thing. If you can, budget for a small social media ad ahead of the game. A full holiday social media campaign (both organic and paid) on Facebook, Instagram, and Twitter will ensure full promotion of your sales to your audience and beyond.
Email marketing could potentially be an entire separate post. The biggest tip? Be personal. Black Friday sales will surely flood the inbox of every consumer. Be creative & think of ways to stand out EARLY. Give your email subscribers the VIP treatment. Send them early access by incorporating a pre-sale marketing campaign designed with them in mind.
Leading up to Black Friday, I had about 3-4 major Pop Up shop events. I was getting a little anxious and fearful of not being able to keep up with demand. Stocking up on product for the Holiday Season was at the forefront of my mind. However, shipping supplies were not. (BIG MISTAKE)
By day two of the sale, I began running out of labels, mailers, AND Thank You cards. (Thank God I have an Amazon Prime account) Things like this can be replenished quickly but it can be a hindrance to the speed of your shipping process.
The biggest tip? Take note on your best sellers and adjust your stock to fit the upcoming demand! Also, don't forget your shipping supplies. Reread that.
Saying Thank You!
Thank you everyone for supporting the Black Friday/Small Business Saturday/Cyber Monday Blitz! I hope you find these tips helpful.